You decide
Scenarios hit you the way they hit an owner — mid-shift, mid-quarter, mid-crisis.
A city full of businesses. You run them.
You don't study business here.
You walk in and run one.
CEO City is a living simulation. Pick a business, take the chair, and make the calls — hiring, pricing, AI adoption, angry customers, cash that's running out.
Self-paced No videos Works in a classroom or on a couch
CEO CITY / LIVE MAPMAKE THE
FIRST CALL →
FIRST CALL →
01 / THE GAP
Students can define cash flow. Almost none have ever had to protect it.
Business education asks learners to describe decisions. It rarely asks them to make one and live with what happens next.
- They memorise frameworks they have never used under pressure
- They are graded on what they wrote, not on what they would do
- The first real decision arrives at their first real job — with real consequences
And for educators? There is no clean way to measure judgment.
02 / THE IDEA
Judgment can't be taught.
It has to be revealed.
“Every choice looks reasonable on the surface.
Only the consequences tell you which one you actually made.”
NO
SHORTCUTS
SHORTCUTS
03 / THE CITY
A map of businesses.
You choose where to walk in.
Each building is a real business with real problems waiting inside. You step in as CEO on day one.
The business reacts
Revenue shifts. Staff respond. Customers come back or don't. Your next scenario is shaped by the last one.
You get read
Behind the scenes, every choice maps to a competency and a level. You see coins. The report sees you.
04 / WHERE YOU CAN RUN
Run one. Then run another.
That's where it gets interesting.
Anyone can look sharp in a familiar setting. The city tests whether your thinking travels.
THE CAFÉ
Thin margins, walk-in customers, a team that shows up late. Learn what it costs to say yes to everyone.
TESTS HARDESTProblem Sensing · People Management · Courage to Commit
↗
New centers opening. Hospital. School. Studio. The city keeps growing.
05 / INSIDE THE ROOMS
It's not one long quiz.
It's a job.
The Hiring Room
Run the interview. Read the candidate. Pick the wrong one and watch it play out for the rest of the season.
The AI Decision
What do we automate, what do we keep human, and what happens to the team either way?
The Bad Quarter
Numbers drop. Something you chose caused it. Look for the cause or look for someone to blame.
The Deal
Someone walks in with terms. You either take theirs, or you set yours.
The Mentor Lifeline
Three lifelines per business. Knowing when you need one is its own competency.
06 / THE READ
Nine things that separate
an operator from an owner.
Every decision is tagged to one of these. Nothing is announced mid-play — you are scored the way real life scores you: quietly, then all at once.
C1Problem SensingAre you solving the real pain, or the one you assumed?
C2Learning AgilityWhen the evidence says you are wrong, how fast do you move?
C3Courage to CommitCan you decide without the full picture — and own it?
C4Financial DisciplineDo you protect the runway, or spend on excitement?
C5Strategic ThinkingDo you see the second consequence, or only the first?
C6Power & InfluenceDo you negotiate from strength, or from fear?
C7People ManagementDo people grow under you, or just get used?
C8Value CreationAre you building a reputation, or chasing a number?
C9PerseveranceWhen it breaks, do you learn — or quit, blame, freeze?
Developing reactive, assumption-led Strong conscious, informed Advanced strategic under pressure
07 / FOUR STEPS
From first call
to full profile.
Walk into a business.
Café, Maison, Meridian — your pick.
Face what the owner faces.
Three options. All three sound reasonable. That is the point.
Live with it.
Revenue moves, the story bends, the next problem is one you helped create.
Get your profile.
Not a grade. A map of how you think.
CEO CITY / PROFILE04.28.26
YOUR NATURAL
STRENGTHS
Strategic Thinking03 / 09
Strong in the café, shaky at the bank? That is context-dependent skill — and now you know.
09 / TWO DOORS
Finally, evidence of judgment — not just effort.
- Drop it into a semester, club, unit, or workshop
- Zero prep and zero grading — scoring runs in the background
- A competency profile per student, plus growth over time
- Class-level view: where your cohort is strong
- No videos, no lectures, fully self-paced
Find out what kind of CEO you already are.
- Run real businesses before you have ever had a job title
- Make the calls, spend the money, feel the consequences
- Earn coins, badges, and mastery of a whole city
- Play at your pace — ten minutes or an afternoon
10 / QUESTIONS
Objections,
handled.
No. Your choices change the story and the numbers. Replay the same business and make different calls, get a different business.
11 / YOUR MOVE
The city is open.
Somebody has to run it.
Pick a business. Make the first call. Find out what you are made of before it counts.
Enter CEO City Self-paced · Nine competencies · A city that keeps growing